With roughly 95,000 blogs launched worldwide every 24 hours (BlogPulse), making a fledgling site stand out isn’t easy. This authoritative handbook gives creative hopefuls a leg up. Joy Cho, of the award-winning Oh Joy!, offers expert advice on starting and growing a blog, from design and finance to overcoming blogger’s block, attracting readers, and more. With a foreword from Grace Bonney of Design*Sponge plus expert interviews, this book will fine-tune what the next generation of bloggers shares with the world.

My opinion: 

If you are a blogger then you definitely heard of this book before. Chances are that even if you aren’t one, you have seen Blog. Inc featured somewhere in the past. That is one of the main reasons why I decided to read it myself. I have seen this book praised one too many times and featured in articles with titles such as “Books every blogger or future blogger should read.” I was intrigued, can you blame me?

To be honest, I was a bit skeptical, especially since so many people talked about it. I was pleasantly surprised. The book is definitely a must have, must read for someone who wants to become a blogger or just joined the blogosphere. Blog Inc. covers a variety of topics, from design to legal issues one must be aware of. It is definitely a great addition to a blogger’s bookshelf, something to keep close by when in doubt or in need of a refresher course. As far as I can tell, the book covers most subjects; the only thing missing was the WhoIs privacy. However, that might have been intentional as many bloggers reveal their identity anyway and have a business address.

So yes, I understand why the book is praised by so many, however at this point in my blogging “career” I did not learn enough new things to make the book worth buying. Just to make it clear once more, I am not saying “don’t buy the book”, Blog Inc. is definitely worth the money when evaluated in regards to its content, but I have been doing this for a while now and in that time I read many articles that overall covered the same topics. Furthermore,  the biggest issue I found is that almost all subjects covered in the book are already covered by bloggers online. You can easily do a Pinterest search and find all the information you need, as so many of the articles that fit in this category have been pinned over and over again.

Overall, the book is definitely worth reading and worth getting despite the fact that most of the material is already covered on blogs. What all of those blogs usually lack is the numerous interviews with amazing bloggers from all over the blogosphere, from different niches, that have made a name for themselves and have been around much longer than most of us can ever dream of. That insightful information is something that all those other free online resources cannot provide.

From me: 3/5

Have you read Blog Inc? Or other books written for bloggers?